MAZE BRAND IDENTITY
Maze, a gourmet fast food restaurant offering a diverse range of culinary experiences, recognized the need for a more recognizable and authentic brand identity to truly connect with their audience. They wanted more than just a logo—they desired a consistent, memorable presence that reflected their unique offerings and values.
Through a collaborative brand strategy session and in-depth research, I worked closely with Maze to uncover their mission, values, and vision, ensuring every design element aligned with their vibrant personality and long-term business goals. The result was a brand identity that not only resonated deeply with their audience but also elevated their market position.
THE RESULT
The rebrand infused Maze with a bold, vibrant new identity that perfectly captures the essence of their culinary adventure. The logo, featuring a knife and fork, became a symbol of their innovative approach to gourmet fast food, while the dynamic color palette and unique pattern—incorporating elements of their menu—breathed life into every touchpoint. This fresh look seamlessly aligned with their ambitious future plans, allowing their brand to stand out and truly represent their creative spirit.
In the delivery phase, Maze Ja received not just social media templates and brand assets, but the confidence to carry their new identity with pride. Business card designs and a clear set of brand guidelines empowered them to maintain a consistent, memorable presence across all platforms, both online and in-person. With this transformation, Maze is now equipped to thrive, engage a loyal audience, and continue their growth with a unified vision.
My experience with you was very organized from start to finish. The communication with you was very clear which I appreciate. You took the time to understand our needs and delivered work that exceeded our expectations
-Maze
